You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. Part of the recent studies reveal the web traffic which comes from mobile platform accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is wake-up call if you have never done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you reason to develop a mobile version of your website for your special target audience to you can keep them connected, on the step!
What Should You Begin doing?
For hooking in your web audience at large, and also a different website for mobiles as well due to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is a quality ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying instruments. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Internet site design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design large fad but a trend that existed for quite some time now. To put it simply, responsive design designates a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust an issue specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and greatest solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is while the Adaptive designing steps in.
What is Adaptive Affordable web design?
Adaptive design is a lot newer concept in the sector. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the idea that the content remains same, there are certain changes that appear in the style elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for extensive is yet to gain in popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more rrn comparison to the responsive designs
AWD can goof up the complete feel of their webpage if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying receptors.
So what’s The Bottomline?
While Responsive design can be a superb solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, beyond what 50% of website users will use their mobile devices to surf the web and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the prospective visitors and leverage the conversion ratio.
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